Wow, what a year it's been! Female empowerment at it's finest. In this post I want to delve into the year of fashion and look at how trends and influential figures have changed the way we see clothes.
Sustainability:
2019 has been a huge year for sustainability in food, plastics and of course clothing. Perhaps the trigger to these changes was the devastating accident when 1,138 garment workers in the Rana Plaza factory were killed when the building collapsed causing millions to ask #WhoMadeMyClothes. On top of this the impact women like Greta Thunberg has had on the globe is immense, with most brands being forced to think more about their ethos and the brand's technicalities of how the clothes are made. Stella McCartney has launched the UN Sustainable Fashion Industry Charter for Climate. Brands such as Burberry, Gap, H&M, Kering, Levi’s and Inditex, all of which have signed the charter and agreed to a range of industry-wide commitments, in particular trying to reach the target of reducing greenhouse gasses by 30 percent by 2030. Perhaps a key phrase of the year is to create more "circular designs", encouraging recycling and upcycling from both consumers and traders. Overall there really has been a huge change in attitude and in actions towards this global issue, which hopefully we will look back on one day as being the start of saving the planet.
Female Force:
This year, I feel has been all about women. From royalty to Rihanna, women have been making huge changes to the way we see fashion today; as more than just clothing but symbols of empowerment. The red carpet queens have been ruling thick and fast this year with huge media interest in Emelia Clarke, Zendaya, Cardi B and of course Kendall Jenner. All extremely individual in their carpet looks and each with immense power to increase a designer's image by way over 100%. Meghan Markle was named as most influential dresser of the year, having introduced her own royal style to the wardrobes of the palace, she really has captured the fashion followers attention this year. However perhaps her most impactful role in the fashion world, was her Vogue collaboration for the September issue 'Force for Change'. Photographed by Peter Lindbergh the series of portraits were of a collection of women "inspiring impact on modern life". A newcomer to the fashion scene last year was 17-year-old singer Billie Eilish who, thanks to her 42 million instagram followers, could have been one of the main influencers in starting the huge trend of neon green this year. The singer how recently shot to fame posted several photos of her performing in her signature look. Finally plus size singer Lizzo who, thanks to being proud of her body, has enhanced the search for 'leotard' and 'bodysuit' by 28% this year.
Inclusivity and Acceptance:
A major change in the fashion industry this year, has been designing and redefining clothes for any gender or specification. Inclusivity awareness has exploded onto the scene this year with many brands now designing 'genderless' clothes. In 2019 the term 'gender neutral' in fashion increased a huge 52%, as well as searches for more inclusive and adaptive brands having risen a massive 80%. Perhaps one of the most influential brands to have launched in 2019 was Rihanna's Fenty collection, with the media having written 5,000 articles and 7 million social media impressions in the first month alone. Following on from the hugely successful launch the Savage X Fenty show, on September 20th, was live streamed exclusively on Amazon Prime and lead to the search for Savage x Fenty lingerie increasing 43% in September alone. The show was about acceptance with a huge range of diverse models and musical acts, it made for quite a spectacle capturing the entire globe's attention and flying the flag for true girl power.
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