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Lifestyle
Here is where I discuss, review and begin conversations on anything from exhibitions to the latest releases on Netflix, a new theatre show to newest fitness trend. In this section I intend to explore all areas of the lifestyle sector with an honest and critical voice. I look forward to trying something new!


Where's Your Head At?
It's finally here! The summer of of love, drama, reality we've all been longing for and as the programme that unites the nation,...
sophietodd.
Jun 27, 20214 min read
34 views
0 comments


The Ugliness Of The 'Glow Up'
To display my throughts on this immense topic, I've started to break it down into smaller conversations, creating these visuals of something
sophietodd.
Oct 4, 20203 min read
24 views
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How To Look Good Naked - In My Eyes.
Firstly I wanna say this show is BRILLIANT.
sophietodd.
Apr 15, 20202 min read
30 views
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Clean Beauty
In a thriving market of products designed to make you look your best, I want to take a sector and discuss a few brands that I think do my...
sophietodd.
Apr 15, 20203 min read
3 views
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A Unisex World of Beauty
After decades of beauty ads being aimed at women, finally this is starting to change. Whether it's makeup, perfume, hair products, we are...
sophietodd.
Apr 14, 20202 min read
2 views
0 comments

Social Media Takeover
Theres no way to avoid it now. Social media is our way of communication. Whether it's a zoom with work or school, a houseparty with family..
sophietodd.
Apr 12, 20202 min read
4 views
0 comments


Role Models of Today
In this post I want to discuss two exceptional role models that I believe deserve the spotlights and red carpets. Lizzo, and Rihanna.
sophietodd.
Apr 10, 20202 min read
9 views
0 comments


A straw that can change your life.
Almost 3 years ago 3 high school students in America designed a this product that can detect date rape drugs for a project. “Victoria...
sophietodd.
Mar 28, 20202 min read
7 views
0 comments


Chessie King - Being in Con-Troll
I discovered Chessie a couple of years ago when stumbling across her instagram account. I found her at a time where I could relate...
sophietodd.
Mar 8, 20202 min read
8 views
0 comments


"Be a Lady They Said"
This is the most powerful video I've seen in a long time. Understandable Cynthia Nixon's recent awareness content for Girls Girls Girls...
sophietodd.
Mar 1, 20203 min read
12 views
0 comments

Ben and Jerry's Brand Analysis
As a brief this module we each looked into an innovative brand, and how it connects with generation Z. In my group all we chose brands form
sophietodd.
Mar 1, 20203 min read
6 views
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Sexism in Parliament
Last Monday Ms Tracy Brabin wore an off the shoulder tailored dress in parliament.
How would you react?
sophietodd.
Feb 28, 20202 min read
6 views
0 comments


Scents of the Globe
I've recently started to research into the world of perfume and discovered that each corner of the globe has a completely unique preference.
sophietodd.
Feb 28, 20203 min read
2 views
0 comments

Starbucks Advert Authenticity
Adverts are about stories. Telling your consumer your story, in order to persuade them they can relate or agree with your brand.
sophietodd.
Feb 28, 20202 min read
4 views
0 comments


This is a women's world.
Having grown up in what appears to be a man's world, 2019 was most definitely the year of girl power. What with the return of the Spice Girl
sophietodd.
Jan 26, 20202 min read
3 views
0 comments


My foot in the door...
I've known for a long time that the way my brain works is very heavily right sided thinking. This, for may years has been a blessing and...
sophietodd.
Jan 11, 20203 min read
26 views
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The Sweaty Betty Diva
Throughout the ideas and concepts stages of my project I wanted to include not only what my research had concluded but also in how I feel...
sophietodd.
Jan 9, 20203 min read
4 views
0 comments


Gen Vis - Digital Outcomes
Digital outcomes can be some of the most powerful when it comes to attracting and promoting a brand and it’s identity. Anything from a...
sophietodd.
Jan 9, 20202 min read
1 view
0 comments


Exuberant Structure
SS20 saw a huge variety of trends adorning the catwalks globally. I've decided to focus in of the trend 'Exuberant Structure' and below I...
sophietodd.
Dec 28, 20193 min read
11 views
0 comments


Pose - a review
1987, New York city. Pose (BBC2) bring the dark and somewhat hidden subculture of 'voguing' to light in an all glitz and glamour drama.
sophietodd.
Dec 1, 20192 min read
2 views
0 comments


Epic Fail
In this post I want to discuss nutrition campaign's epic fail to have any impact on university students and young people.
sophietodd.
Nov 26, 20193 min read
6 views
0 comments


Fresh Fierce Fabulous
Drag Syndrome are a "Drag collective featuring highly addictive queens & kings with Down-Syndrome." Founded my artistic director Daniel Vais
sophietodd.
Nov 11, 20192 min read
4 views
0 comments


The Big Idea
This week at uni, I had an ideas brief. The task to be given a trend story, platform and client, then given 10 days prep time before...
sophietodd.
Nov 10, 20193 min read
8 views
0 comments


Airbrushing School Photos, WHAT?
In this post I discuss the horror of school that now offer airbrushing on your child's school photos.
sophietodd.
Nov 4, 20191 min read
16 views
0 comments


Drag Queen At 16
I absolutely love theatre. The way a script or lyrics combined with beautiful sets and extreme costumes can sweep you away...
sophietodd.
Nov 3, 20194 min read
8 views
0 comments

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