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Fashion
In this section I share my experience of the fashion industry from various points of view. Here I discuss current trends, fashion cycles, new indie brands, cultural and social issues such as fast fashion and sustainability as well as the various opportunities and experiences I have been a part of.
The Ugliness Of The 'Glow Up'
To display my throughts on this immense topic, I've started to break it down into smaller conversations, creating these visuals of something
sophietodd.
Oct 4, 20203 min read
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Netflix vs Amazon Prime
Seen as I now have a little bit more time on my hands, I've decided to check out the rival fashion design competitions, and to do a review..
sophietodd.
Apr 15, 20203 min read
8 views
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Dressing for Isolation
Whether it's for Microsoft teams, zoom, emails, coursework, a virtual girls night, or date night on facetime you can always wear...
sophietodd.
Apr 12, 20202 min read
10 views
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Independant Innovation
Aesthetic Laundry is an independant fashion brand based in London and run by 3 fierce women, taking the industry by storm.
sophietodd.
Apr 9, 20203 min read
20 views
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COVID-19 Impact on the Fashion Industry
It's fair to say COVID-19 has effected pretty much everything there is to effect globally. With entire nations in lockdown, I want to discus
sophietodd.
Apr 7, 20202 min read
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A New Kind of Fashion Week
For many fashion week is a biannual event that takes place in the four major fashion capitals as well as other cities, countries, companies
sophietodd.
Mar 28, 20204 min read
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Bringing Bling to Boxing
Sophie Whittam has revolutionised a thriving and competitive industry by using her skills from a sport of the opposite nature to influence..
sophietodd.
Mar 8, 20202 min read
27 views
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Fast Fashion
Fast Fashion - inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends.
sophietodd.
Feb 28, 20202 min read
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BAFTA's recycled red carpet
This year saw a welcome change to the awards ceremony annual event, with stars adorning the carpet in reused and recycled gowns.
sophietodd.
Feb 28, 20203 min read
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1 Global Wardrobe
In a time when sustainability is at the forefront of both the consumer and retailers attention, when it comes to making conscious decisions
sophietodd.
Feb 28, 20202 min read
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Fifth Avenue from my eyes...
Fifth Avenue, one of the most famous streets for fashion on the planet. Having recently been lucky enough to visit, I've decided to share...
sophietodd.
Jan 25, 20202 min read
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How Soho breaks all the molds!
In this post I've recently returned from a trip to New York City and I'll be discussing my thoughts on the Soho flagship stores and how...
sophietodd.
Jan 24, 20202 min read
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My foot in the door...
I've known for a long time that the way my brain works is very heavily right sided thinking. This, for may years has been a blessing and...
sophietodd.
Jan 11, 20203 min read
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2019 - A year of GIRL POWER!
Wow, what a year it's been! Female empowerment at it's finest. In this post I wnt to delve into the year of fashion and look at how trend...
sophietodd.
Jan 11, 20203 min read
3 views
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The Sweaty Betty Diva
Throughout the ideas and concepts stages of my project I wanted to include not only what my research had concluded but also in how I feel...
sophietodd.
Jan 9, 20203 min read
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Selfridges Interview
In this interview I wanted to explore more about the consumer base of Sweaty Betty with assistant store managers Violetta and Patricia:
sophietodd.
Jan 9, 20204 min read
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Sweaty Betty - In Interview Michaela
When researching into the identity and brand narrative of Sweaty Betty I did an interview with Carnaby flagship store supervisor Michaela:
sophietodd.
Jan 9, 20205 min read
4 views
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Exuberant Structure
SS20 saw a huge variety of trends adorning the catwalks globally. I've decided to focus in of the trend 'Exuberant Structure' and below I...
sophietodd.
Dec 28, 20193 min read
11 views
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GUCCI's Flagship Super Store
This week I discovered the Gucci, Wooster Street, Flagship store, and I LOVE IT! Everything from heels to hair clips, sunnies to sliders...
sophietodd.
Dec 8, 20193 min read
4 views
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Victoria's Secret Show Cancelled - Celebration or Devastation?
With headlines suggestion all kinds of reasons for the globally reknown victoria secret show being cancelled I want to get behind...
sophietodd.
Dec 7, 20193 min read
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H&M - Sustainable?
Recently H&M have announced they are soon going to offer a rental service for clothing from thwir flagship store in Stockholm. The system...
sophietodd.
Dec 6, 20192 min read
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The Leading Lady
From Audrey Hepburn to Marylin Monroe, Grace Kelly to Kiera Knightly there are hundreds of iconic 'leading lady looks' from countless...
sophietodd.
Nov 30, 20192 min read
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Can we talk about NEON
With colours named 'Extra Hot Pink', 'Blinding Yellow', 'Flame Orange' and 'Lime Green' everyone from street style queens to the designers..
sophietodd.
Nov 28, 20192 min read
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Nick Knight 2015
Nick Knight has created a square photograph of two full body figures captured in movement from directly in front of them...
sophietodd.
Nov 21, 20193 min read
4 views
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Fashion Scout - From Behind the Curtain
"Fashion Scout, the international showcase for fashion pioneers, is the UK's largest independent showcase for emerging and established...
sophietodd.
Nov 18, 20192 min read
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"In Your Face"
From Bowie to Beckham. The queen of pop and soul, Beyonce, to the queen of the catwalk Anna Wintour. From royals to athletes, artists to...
sophietodd.
Nov 15, 20192 min read
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2019, Linear or Painterly?
Anything from art to architecture or graphics to catwalks the linear, painterly trends have been evident for decades. The big question is...
sophietodd.
Nov 12, 20193 min read
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Are Royals Influencers?
The young royals of today, to many, are seen as style icons of the decade. Dressed in anything from top couture gowns to H&M classics...
sophietodd.
Nov 10, 20192 min read
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The 'Plastic Straws' of the Fashion Industry
We all know it’s wrong to drink our milkshakes through a straw. Likewise, we are very aware that the entire enormous coffee market...
sophietodd.
Nov 4, 20192 min read
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Director, Producer and Coordinator
Putting on a fashion show isn’t an easy task even for a professional team so in June 2018 when I took on the challenge...
sophietodd.
Nov 3, 20193 min read
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