sophietodd.
The Ugliness Of The 'Glow Up'
To display my throughts on this immense topic, I've started to break it down into smaller conversations, creating these visuals of something
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Fashion
In this section I share my experience of the fashion industry from various points of view. Here I discuss current trends, fashion cycles, new indie brands, cultural and social issues such as fast fashion and sustainability as well as the various opportunities and experiences I have been a part of.
sophietodd.
- Apr 15, 2020
- 3 min
Netflix vs Amazon Prime
Seen as I now have a little bit more time on my hands, I've decided to check out the rival fashion design competitions, and to do a review..
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sophietodd.
- Apr 12, 2020
- 2 min
Dressing for Isolation
Whether it's for Microsoft teams, zoom, emails, coursework, a virtual girls night, or date night on facetime you can always wear...
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sophietodd.
- Apr 9, 2020
- 3 min
Independant Innovation
Aesthetic Laundry is an independant fashion brand based in London and run by 3 fierce women, taking the industry by storm.
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sophietodd.
- Apr 7, 2020
- 2 min
COVID-19 Impact on the Fashion Industry
It's fair to say COVID-19 has effected pretty much everything there is to effect globally. With entire nations in lockdown, I want to discus
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sophietodd.
- Mar 28, 2020
- 4 min
A New Kind of Fashion Week
For many fashion week is a biannual event that takes place in the four major fashion capitals as well as other cities, countries, companies
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sophietodd.
- Mar 8, 2020
- 2 min
Bringing Bling to Boxing
Sophie Whittam has revolutionised a thriving and competitive industry by using her skills from a sport of the opposite nature to influence..
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sophietodd.
- Feb 28, 2020
- 2 min
Fast Fashion
Fast Fashion - inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends.
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sophietodd.
- Feb 28, 2020
- 3 min
BAFTA's recycled red carpet
This year saw a welcome change to the awards ceremony annual event, with stars adorning the carpet in reused and recycled gowns.
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sophietodd.
- Feb 28, 2020
- 2 min
1 Global Wardrobe
In a time when sustainability is at the forefront of both the consumer and retailers attention, when it comes to making conscious decisions
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sophietodd.
- Jan 25, 2020
- 2 min
Fifth Avenue from my eyes...
Fifth Avenue, one of the most famous streets for fashion on the planet. Having recently been lucky enough to visit, I've decided to share...
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sophietodd.
- Jan 24, 2020
- 2 min
How Soho breaks all the molds!
In this post I've recently returned from a trip to New York City and I'll be discussing my thoughts on the Soho flagship stores and how...
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sophietodd.
- Jan 11, 2020
- 3 min
My foot in the door...
I've known for a long time that the way my brain works is very heavily right sided thinking. This, for may years has been a blessing and...
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sophietodd.
- Jan 11, 2020
- 3 min
2019 - A year of GIRL POWER!
Wow, what a year it's been! Female empowerment at it's finest. In this post I wnt to delve into the year of fashion and look at how trend...
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sophietodd.
- Jan 9, 2020
- 3 min
The Sweaty Betty Diva
Throughout the ideas and concepts stages of my project I wanted to include not only what my research had concluded but also in how I feel...
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sophietodd.
- Jan 9, 2020
- 4 min
Selfridges Interview
In this interview I wanted to explore more about the consumer base of Sweaty Betty with assistant store managers Violetta and Patricia:
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sophietodd.
- Jan 9, 2020
- 5 min
Sweaty Betty - In Interview Michaela
When researching into the identity and brand narrative of Sweaty Betty I did an interview with Carnaby flagship store supervisor Michaela:
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sophietodd.
- Dec 28, 2019
- 3 min
Exuberant Structure
SS20 saw a huge variety of trends adorning the catwalks globally. I've decided to focus in of the trend 'Exuberant Structure' and below I...
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sophietodd.
- Dec 8, 2019
- 3 min
GUCCI's Flagship Super Store
This week I discovered the Gucci, Wooster Street, Flagship store, and I LOVE IT! Everything from heels to hair clips, sunnies to sliders...
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sophietodd.
- Dec 7, 2019
- 3 min
Victoria's Secret Show Cancelled - Celebration or Devastation?
With headlines suggestion all kinds of reasons for the globally reknown victoria secret show being cancelled I want to get behind...
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sophietodd.
- Dec 6, 2019
- 2 min
H&M - Sustainable?
Recently H&M have announced they are soon going to offer a rental service for clothing from thwir flagship store in Stockholm. The system...
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sophietodd.
- Nov 30, 2019
- 2 min
The Leading Lady
From Audrey Hepburn to Marylin Monroe, Grace Kelly to Kiera Knightly there are hundreds of iconic 'leading lady looks' from countless...
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sophietodd.
- Nov 28, 2019
- 2 min
Can we talk about NEON
With colours named 'Extra Hot Pink', 'Blinding Yellow', 'Flame Orange' and 'Lime Green' everyone from street style queens to the designers..
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sophietodd.
- Nov 21, 2019
- 3 min
Nick Knight 2015
Nick Knight has created a square photograph of two full body figures captured in movement from directly in front of them...
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sophietodd.
- Nov 18, 2019
- 2 min
Fashion Scout - From Behind the Curtain
"Fashion Scout, the international showcase for fashion pioneers, is the UK's largest independent showcase for emerging and established...
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sophietodd.
- Nov 15, 2019
- 2 min
"In Your Face"
From Bowie to Beckham. The queen of pop and soul, Beyonce, to the queen of the catwalk Anna Wintour. From royals to athletes, artists to...
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sophietodd.
- Nov 12, 2019
- 3 min
2019, Linear or Painterly?
Anything from art to architecture or graphics to catwalks the linear, painterly trends have been evident for decades. The big question is...
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sophietodd.
- Nov 10, 2019
- 2 min
Are Royals Influencers?
The young royals of today, to many, are seen as style icons of the decade. Dressed in anything from top couture gowns to H&M classics...
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sophietodd.
- Nov 4, 2019
- 2 min
The 'Plastic Straws' of the Fashion Industry
We all know it’s wrong to drink our milkshakes through a straw. Likewise, we are very aware that the entire enormous coffee market...
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sophietodd.
- Nov 3, 2019
- 3 min
Director, Producer and Coordinator
Putting on a fashion show isn’t an easy task even for a professional team so in June 2018 when I took on the challenge...
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