This is a sketch of what we are currently creating into a final poster:
1. Is the visual powerful?
We created this poster with the intention of attracting the attention of the new mums first, and delivering our message second. This is therefore why we chose to create a visual that includes a rainbow of colours and is written on a kids toy.
2. Will it attract the right attention?
As a result of our research many new mums like to meet others in a similar situation and a way of doing this is by mother and baby groups like music classes and yoga etc so therefore using some of those ideas to visually capture our intended audience, we believe it would work as a poster.
3. How do I want the consumer to interact with it? Does that translate?
We want the consumer to find the poster appealing, come over and read it, understand our message and then be able to make a decision based on how they feel. We wanted the poster to almost appear normal, as if to say it is normal to feel this way. It's not putting labels on anything, it's simply asking if you're ok. The simplicity we believe translates our message that we care and we are just here to help and listen if you need.
4. Hierarchy, what needs to be seen first?
As our research suggested every mum feels differently and often they women who are struggling feel a pressure to be seen as coping perfectly ok, therefore we didn't want to make it too obvious that the poster was for a mental health service. Using this common rhyme with adapted lyrics means the poster will stand out for those who need it and for others it can appear completely differently, as to advertise a music group.
5. Have I made the super important stuff stand out? / Do i really need all the information on
there?
The key message is in the lines that have been changed and therefore by using a different, larger more bold type for those questions, we believe the key information is portrayed clearly. Having rest of the rhyme as part of the poster helps it to stand out to others as a common feeling, helping to normalise the service.
6. What do I want to achieve from this?
I want to make mothers feel this is ok to feel the way they do and to let them know people are there for them if and when they need it without judgment and to inform them who to call.
7. Is my message coming across clearly and well through my visuals?
Having chosen to include quite a lot of text we believe keeping the rest of our poster quite simplistic means the message is the main focus for our audience.
8. Does the design recipe make sense?
Having chosen to advertise in a similar way to a mother and childrens class the use of colour and vibrancy is exactly what will entice our new mums.
9. Have I used the power of the poster to it's fullest potential?
Yes, including an interactive segment at the bottom means the consumer can take a slip containing all the information required for a convenient time for them. (This segment is to be added to our final outcome).
10. Final touches: Is all the info correct? Definitely no pixelation in visuals?
Yes.
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